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The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't, by Carmine Gallo
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How did a Venice Beach T-shirt vendor become television's most successful producer? How did an entrepreneur who started in a garage create the most iconic product launches in business history? How did a timid pastor's son overcome a paralyzing fear of public speaking to captivate sold-out crowds at Yankee Stadium, twice? How did a human rights attorney earn TED's longest standing ovation, and how did a Facebook executive launch a movement to encourage millions of women to "lean in"?
They told brilliant stories.
In The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't, keynote speaker, bestselling author, and communication expert Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives. The New York Times has called a well-told story "a strategic tool with irresistible power" - the proof lies in the success stories of 50 icons, leaders, and legends featured in The Storyteller's Secret: entrepreneurs like Richard Branson, Sara Blakely, Elon Musk, Steve Jobs, and Sheryl Sandberg; spellbinding speakers like Dr. Martin Luther King, Jr., Bryan Stevenson, and Malala Yousafzai; and business leaders behind famous brands such as Starbucks, Southwest Airlines, Wynn Resorts, Whole Foods, and Pixar. Whether your goal is to educate, fundraise, inspire teams, build an award-winning culture, or to deliver memorable presentations, a story is your most valuable asset and your competitive advantage.
In The Storyteller's Secret, Gallo explains why the brain is hardwired to love stories - especially rags-to-riches stories - and how the latest science can help you craft a persuasive narrative that wins hearts and minds. "The art of storytelling can be used to drive change," says billionaire entrepreneur Richard Branson. And since the next decade will see the most change our civilization has ever known, your story will radically transform your business, your life, and the lives of those you touch. Ideas that catch on are wrapped in story. Your story can change the world. Isn't it time you shared yours?
- Sales Rank: #28139 in Books
- Published on: 2016-02-23
- Released on: 2016-02-23
- Original language: English
- Number of items: 1
- Dimensions: 9.51" h x 1.17" w x 6.39" l, .0 pounds
- Binding: Hardcover
- 288 pages
Review
*Washington Post Bestseller*
“I believe there are seeds of greatness in each and every one of us. In The Storyteller's Secret, Carmine Gallo unlocks the techniques that have made some of the greatest entrepreneurs, speakers, and leaders of our time as great as they are. The chapters are filled with inspiring stories and specific tips that will help you elevate your personal brand, move your business forward and, quite possibly, change the world.” ―Lewis Howes
“I believe your adversities are your advantage. Carmine Gallo shares this philosophy. In The Storyteller's Secret, he shows us how overcoming challenges - tension over triumph - is the stuff by which great stories and great successes are made.” ―Darren Hardy, Publisher, Success Magazine
“After I lost my legs I got a second chance at life. I learned that the only limits we have are the ones we place on ourselves. I started to ask myself the question, 'If life were a book, and I was the author, how would the story go?' In The Storyteller's Secret, Carmine Gallo not only gives you the tactical steps to sharing your ideas, he also digs into the psychology of storytelling to explain why the stories we tell ourselves are the most important and empowering ones of all.” ―Amy Purdy
“Having facts on your side isn't enough. You have to do storytelling. In The Storyteller's Secret, Carmine Gallo shows you how to frame ideas to make an irresistible, memorable, and emotional connection with your audience. We have very big problems to solve and we have entrepreneurs with great ideas, but knowing the science isn't enough. Stories educate, inform, and ultimately inspire us to change the world.” ―Vinod Kholsa
For years I’ve come to trust Carmine Gallo’s sage wisdom on learning to be a better communicator and I’ve made his book, Talk Like TED, required reading for my staff. I’m excited about The Storyteller’s Secret because in my business communication and leading teams to victory are most certainly related!–Brigadier General Kenneth E. Todorov, USAF (Ret)
About the Author
CARMINE GALLO is the two-time Wall Street Journal bestselling author of Talk Like TED. He is a communications coach for widely admired brands such as Pfizer, LinkedIn, Intel, and Coca Cola, and a keynote speaker known for teaching the world's most respected business leaders how to deliver dynamic presentations and share inspiring stories. He is a columnist for Forbes.com and Entrepreneur.com. He is the head of GALLO Communications in California, where he resides with his wife.
Most helpful customer reviews
36 of 37 people found the following review helpful.
A good story inspires and motivates people to action; many storytellers are made and not born.
By Kathleen San Martino
Carmine Gallo attempts to explain how good stories are created and inspire through the examples in this text. He makes it clear that most great storytellers are made as a result of struggle or tragedy in their lives that they turned into victory.
The author breaks down the types of stories as follows:
- Storytellers who ignore our inner fire
- Storytellers who educate
- Storytellers who simplify
- Storytellers who motivate
- Storytellers who launch movements
There's no doubt parts of this book are inspiring and that this author has proven his point through the stories of some notable people like Howard Schultz (CEO of Starbucks), Joel Osteen (American preacher), Richard Branson (founder of Virgin Group), Amy Purdy (world-class Paralympic snowboarder), Oprah Winfrey (talk show host), Winston Churchill (former Prime Minister of the United Kingdom), etc., etc.
For instance, Steve Jobs (co-founder of Apple) used a violation of expectations when he announced in a presentation "We have three products...The first one is a widescreen iPod with touch controls. The second is a revolutionary mobile phone. And the third is a breakthrough Internet communications device." He repeated these three products again and then he violated everyone expectations by saying that they were not three devices. He said, "This is one device. And we are calling it an iPhone."
Although this book is spot on with how certain people inspire, motivate, and exert a powerful influence through a great story, I did not find reading this a page turner because it was repetitive, long-winded, and the "secrets" were pigeon-holed into five different types of stories almost all of which could have fit any type of story. To me every story in the book educated, motivated, and simplified the message into something the audience could understand. The author, in my opinion, failed to heed his own advice of simplifying the story and instead crafted a message at least 50% longer than it should have been.
So........ here is my story:
I am an avid consumer who has become weary over the inferior consumer products that I wasted my money on and which have ended up in landfills. Therefore, as a hobby I decided to combine my love of writing with my desire to review products in order to empower others in making informed purchase decisions and spend dollars wisely in the hopes that they not lose money like I have.
Please note that I received a pre-release book. In its current state, I feel this book is one that should be borrowed from a library. If the story were tightened up by about 50% (which I doubt it will be), then I might consider this worth the purchase.
19 of 20 people found the following review helpful.
I really liked a previous book by Gallo
By William Carpenter
Gallo starts the book flat on his back in a potentially powerful personal story that, unfortunately, never gets off the ground. I really liked a previous book by Gallo, The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience, but this one does not work.
There are five sections about Storytellers Who: Ignite Our Inner Fire, Educate, Simplify, Motivate, and Who Launch Movements. Each section follows the same formula - a short anecdote from someone reasonably famous or successful, an analysis of storytelling tools, and a short summary. There does not seem to be much original content and the distinctions between sections sometimes seems rather arbitrary. There is a nine page summary at the end of the book. Read that and skip the first 230 pages.
The book promises to reveal the secrets that lead to the successful selling of ideas. Unfortunately, it does not deliver.
4 of 4 people found the following review helpful.
How and why “storytelling is not something we do. Storytelling is who we are.” Carmine Gallo
By Robert Morris
Carmine Gallo is uniquely well qualified to explain why some ideas catch on and others don’t. Being able to communicate effectively in a one-on-one informal conversation can be at least as important as making a formal presentation to a large audience. I agree with Gallo: ”Storytelling is the act of framing an idea as a narrative to inform, illuminate, and inspire.” He then explains that The Storyteller’s Secret “is about the stories you tell to advance your career, build a company, pitch an idea, and to take your dreams from imagination to reality…In these pages I will introduce you to some of the greatest brand storytellers of our time: Richard Branson, Howard Schultz, Sheryl Sandberg, Joel Osteen, Herb Kelleher, Gary Vaynerchuk, Mark Burnett, Oprah Winfrey, Elon Musk, Steve Wynn, and Steve Jobs…Many of the people in this book have given TED talks that have gone viral, not because of the data they presented, but because of the stories they told. Ideas that catch on are wrapped in story…Storytelling is not something we do. Storytelling is who we are.”
These are among the several dozen passages of greatest interest and value to me, also listed to suggest the scope of Gallo’s coverage in Parts I and II:
o The Amygdala: A Storyteller’s Best Friend (Pages 5-6)
o We’re All Storytellers (6-7)
o The Story You Choose to Tell Yourself (28-29)
o The Gift of Your Past Creates a Vision for Your Future (32-34)
o The Dramatic Arc (37-39)
o Authentic Stories Connect People in a Deep, Meaningful Way (49-50)
o Mission as a Competitive Edge (53-54)
o Analogy: The storyteller’s secret weapon (77-78)
o Personal Stories Grab Attention (78-82)
o SAP Unleashes the Power of 65,000 Storytellers (90-91)
o The Serious Reasons to Use Humor (96-97)
o Know Your Stuff, but Be True to Your Brand (100-102)
o The Mind Is Wired for Stories, Not Abstractions (106-107)
This book’s title refers to one “secret” but in fact Gallo identifies 21 from dozens of storytellers and concludes each of the 37 chapters with a secret to accompany the “Storyteller’s Tools” on which he focuses in the chapter. Think of the material as the contents of an operations manual in which Gallo provides an abundance of information, insights, and counsel that will help each reader to master storytelling skills and then apply them effectively in ways and to an extent appropriate to the given situation.
More specifically, Gallo explains HOW you can
o Become inspired and share your passion
o Reframe the story you tell yourself before telling your story to others
o Introduce a reliable “hero” or “heroine” who overcomes hardship and learns a valuable lesson
o Build story in three steps (Please see pages 56-59)
o See and articulate the Big Picture before providing details
o Stick to the Rule of Three (Aristotle’s three keys of persuasion: pathos, logos, and ethos)
o Use video, “a storyteller’s best friend"
o Use pictures to trump words
o Make your story not only readable but compelling and memorable
o Share stories that can strengthen a culture
o Use words that have longer lasting impact
o Use analogies and metaphors that “work like magic”
This book should be required reading for school, college, and university students who need to improve their communication skills, especially those preparing for a career in business. It will also be invaluable to those entrusted with the privilege of teaching them. Few will ever give a TED Talk and fewer yet will ever make what Steve Jobs once characterized as an “insanely great presentation.” That is not why Carmine Gallo wrote this book. He remains determined (obsessed?) to help as many people as he can to communicate as well as they can. The Storyteller's Secret should also be "must reading" for all executives, especially those who are leaders or aspire to become leaders. Without communication in any organization, there can be no cooperation and certainly no collaboration. There is no better way to explain, describe, or convince than by telling a story. For me, that is the single most important “secret" in this brilliant book.
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